Mitsubishi Motors Philippines

The Philippine operation of Mitsubishi Motors Corporation where it is the second-biggest seller
of automobiles. MMPC is one of MMC's four manufacturing facilities outside Japan.

✹ Conceptualized and developed several 360 campaigns, monthly social content, display ads, print ads, brochures, and more.

✹ Creative lead and brandholder for Montero Sport, Strada, and L300.

Montero Sport: Mastery in Motion

2022

The Montero Sport is very aspirational, we focused on “luxury” as this space and segment is not tapped by other competitors. Each instrument would represent a certain category or feature. In the end, all the instruments will form a harmony.

✹ Crafted the storyboard, print ad, and worked with production team
for this TV Commercial.

✹ Conceptualized and developed sustaining materials and monthly
social content for this campaign.

Strada Athlete: Digital Campaign

2022

This campaign highlights the Strada’s strong, powerful and fuel-efficient engine complemented by well-designed interiors. The infinity shaped road depicting never-ending adventures and different terrains with the Mitsubishi Strada.

✹ Conceptualized and developed sustaining materials for this digital campaign through monthly social content, display ads, and link ads.

✹ Guided all phases of creative work from ideation to final builds.

Instagram Stories

2021-2022

✹ Conceptualized and created fresh and engaging instagram stories for poll results, Spotify playlists, and ongoing promos.

✹ Guided all phases of creative work from ideation to final builds.

Montero Sport:
Digital Campaign

2020-2021

✹ Created a digital campaign for the Montero Sport showcasing its luxurious exterior, safety features, and drivability.

✹ Conceptualized and developed sustaining materials for this campaign through social content, display ads,
and link ads.

✹ Animated static assets to show the Montero’s safety features.

Facebook Content

2019-2022